Digital Control develops and operates SAAS systems for agencies and advertisers. We are pioneers in campaign management software. Our products help our clients make the best decisions and focus on what matters most.
Our clients are large and progressive advertisers and agencies who use our products in the areas of campaign planning, media execution and data intelligence. At the core of our work is the Campaign Management Platform.
After more than a decade of software evolution, our platform is used to execute and optimise media budgets in the hundreds of millions. And by the way, we save our clients many man-days and headaches month after month.
Our experienced team based in Düsseldorf harbour develops our software in-house. Originally founded as a white-label developer office for agencies, we have specialised in tools for the paid media ecosystem and digital marketing over the years.
As an independent medium-sized company with a lot of industry know-how, we develop our software not only for but with our customers. All our clients benefit from these development partnerships – because we are convinced that good software solutions are forged in fire.
Our software products have two major goals:
Optimisation of the workflow by eliminating redundant activities and smart support for all decisions in the campaign environment.
The basis is our know-how from many years of cooperation with our agency customers. In terms of content and technology, all Digital Control products always remain flexible that we can quickly respond to market requirements. Every enterprise customer receives a system that is individualised in parts and based on the same, always up-to-date software core. This means that our products are not only 100% white-label-capable, but also adapt perfectly to existing system landscapes. This is one of our greatest strengths.
“We have that on the roadmap.” – You have often heard this sentence in software product presentations, but rarely seen it put into practice?
All the features that Digital Control promises for its products have been developed, tested and proven. All APIs work properly. Even if the other party’s API is not up to date – we build workarounds for you.
Our goal is to be as down to earth as possible and to develop software that works for our customers. Without ifs and buts.
When we build new features and products together with our customers, we do so with realistic timings that we keep.
"Automation, transparency and control are critical success factors in an in-house process. Thanks to Media Desk by Digital Control, we can initiate, monitor, analyse, control and manage the entire paid media value chain.“
"In my work as a digital consultant, I have become acquainted with many agency processes. There is often a lack of efficiency and interconnected processes. Digital Control's solutions allow agencies to reduce these inefficiencies and drive digitalisation."
"The development partnership with Digital Control has allowed us to extremely streamline our processes while further minimising errors. Our customers appreciate the high level of transparency and agility that Media Desk enables."
``Born and raised`` in digital marketing. We develop our systems not only for but with our customers.
We act strictly market-neutral and guarantee full transparency for your paid media activities.
Our systems have been running flawlessly since 2011 with more than 1,000 users and media spendings in the 9-figure range p.a.
Your data remains your property. Even if one day you should no longer work with us.
We focus entirely on paid media: Activation and media planning, data integration and intelligence.
Direct support from Düsseldorf with a personal contact person and minimal response times.